Creative work 15th-21st Nov 2021
Client: One Minute Briefs
Brief: Create posters to promote hairdressers.
I wanted the ad to first remind people of how good they feel when they visit a hair salon, then I could use a CTA to build on that emotional trigger. I led with a question to generate curiosity and answered it with the CTA.
The image is a stock photo. I thought the confident striding pose and the dynamic movement of the hair perfectly supported the message in the copy and helped create that “just stepped out of a salon” feeling in the reader’s mind. This was one of the winning entries.
If you’d like me to work on a creative ad project with you, drop me an email. I’m always happy to lend my copywriting and design skills to creative ad campaigns and I’d love to hear from you.