November 23, 2021

This Week’s Work

Creative work 15th-21st Nov 2021

Client: One Minute Briefs

Brief: Create posters to promote hairdressers.

I wanted the ad to first remind people of how good they feel when they visit a hair salon, then I could use a CTA to build on that emotional trigger. I led with a question to generate curiosity and answered it with the CTA.
The image is a stock photo. I thought the confident striding pose and the dynamic movement of the hair perfectly supported the message in the copy and helped create that “just stepped out of a salon” feeling in the reader’s mind. This was one of the winning entries.


If you would like to work with me on a branding or creative project, drop me an email. I’m open to supporting creative briefs with my creative direction, copywriting, or design services, and I’d love to hear from you.