My services

My core freelance services are copywriting, ghostwriting, and copyediting. I also help brands develop their brand voice to stand out online and create compelling offers that win new customers.

I specialise in writing marketing emails, website landing pagesSEO web content, and creative ads that help you connect with your audience and turn prospects into customers. Browse this site for examples of my work.

Lots of freelance writers talk about how much they love writing. And sure, their words probably sound nice. But nice writing alone isn’t enough to move the needle. Good copy persuades, creates desire, and encourages people to take action. It’s as much about psychology as it is about writing.

My marketing background means I write to get results, not just to sound good. I’ve studied customer psychology and the art of persuasion. I know how to make your offer resonate with your audience and align incentives so they act as you (and they) desire. And I can do it without sounding sales-y, strengthening the relationship between your brand and its customers.

In short, I’m a versatile, strategy-led copywriter who can help you connect with your audience and get results.

Here’s an overview of my services:

Marketing emails

Email is the secret sauce of online sales and community engagement. While many people have spent the last decade chasing shiny new objects in the social media world, good old email has been there in the background, quietly doing its thing. And I’ve been right there with it.

I’ve written all kinds of emails, including welcome sequences, product offers, sales letters, event invites, and community newsletters. My copy has been delivered to millions of people’s inboxes, and I’m incredibly proud of my results. My open rates are typically north of 40%, and CTRs range from 3-8%. They say the money is in the list. If you have an email list, I’ll help you make money from it.

Single emails: from $125

Three email welcome/selling sequence: from $495

For longer sequences, audience segmentation, or email list management, contact me to discuss your requirements and get a quote.

SEO web content — blogs & articles

Every website needs regularly published SEO content to feed the Google algorithm, appear in the search results, and attract visitors. I can write natural-sounding SEO web content that educates and entertains your audience. I’ll use keyword research to optimise your headline and body copy, giving your content the best chance of ranking well in search results and being seen. I’ll also format each piece for online reading to enhance the user experience and maximise read time.

Up to 1,000 words: from $295

Up to 2,000 words: from $545

Landing pages

Landing pages can make or break a marketing campaign. That’s why I’ve spent a long time studying what makes them work. Structure, layout, copy, and design all play their part, and I’ll consider all of these aspects when I write your landing page. The end result is a messaging flow that converts hard-won leads into customers.

Starting at: $595

Creative ads

Creative ads can be anything from social media ads or website banners to posters and billboards. My design background and understanding of consumer psychology allow me to write ads with a creative interplay between copy and design that grabs prospects’ attention and brings them down the funnel to generate sales.

Single ad (copy only): from $75

Single ad (copy & design): from $125

Five ad bundle (copy only): from $345

Five ad bundle (copy & design): from $545

Company reports & brochures

I’ve been writing company brochures and reports for a long time. Using a mix of statistics, case studies, personal profiles, and project summaries, I can tell your brand story in an engaging way that shows your company in its best light. 

These projects can involve anything from writing product descriptions to conducting customer interviews or editing existing copy to make it pop. Contact me to discuss your needs and get a quote.

eBook proofreading, copyediting, and formatting

Got an eBook or other business documents that need some polish? I’ll combine my design background with my copyediting skills to give you something that sparkles like an irresistible jewel. Contact me to discuss your needs and get a quote.

Bundles & retainers

The prices quoted on this page are for single projects. If you wish to use me for multiple projects or require ongoing work, bundling my services into a package or monthly retainer may be more cost-effective. Contact me to discuss your needs and get a quote.

How to work with me

Want me to write some copy so you can grow your business? Here’s how it works.

Step 1: Let’s talk

Contact me so we can discuss the nature and scope of your needs. I’ll send you a project outline and timeline showing exactly what I’ll deliver and when, along with a contract to sign if you want to proceed.

Step 2: Give me the go-ahead

If you’re happy to move forward, return your signed contract and pay 50% of the project fee so I can get started.

Step 3: I get to work

Once you confirm we’re working on your project together, I’ll get cracking. I’ll be in frequent contact to get your feedback as I work — especially in the early stages, so we’re both happy with the direction in which things are going. You’ll be able to have input and suggest revisions at every step of the journey.

Step 4: Sign off and final payment

Once you’ve signed off on everything, I’ll send you a link to all your project assets along with an invoice for the remaining 50% of your balance.

Ready to start working together? Get in touch.

Want to know more? Here are ten reasons why you should work with me.