April 22, 2023
The Art Of Framing
When the product is great, even a bad salesperson can’t hold it back . . . A while ago, my … Read More “The Art Of Framing”
Category: Marketing
February 17, 2023
Bombproof marketing
In August 1980, the FBI encountered the largest and most complex bomb they’d ever seen. (Their words, not mine.) It … Read More “Bombproof marketing”
May 9, 2021
Why You Need A Niche
This is the twenty-first in a series of short essays I wrote as part of the Ship 30 for 30 program. You can … Read More “Why You Need A Niche”
May 5, 2021
The Power of Authenticity
This is the seventeenth in a series of short essays I wrote as part of the Ship 30 for 30 program. You can … Read More “The Power of Authenticity”
March 6, 2020
A Lesson in Brand Storytelling from the Movies
“The meaning of life is whatever you ascribe it to be.” Joseph Campbell Humans are hardwired to look for meaning in … Read More “A Lesson in Brand Storytelling from the Movies”