October 13, 2025
Clarity
“If this is coffee, please bring me some tea; but if this is tea, please bring me some coffee.” — … Read More “Clarity”
Category: Marketing
April 22, 2023
The Art Of Framing
When the product is great, even a bad salesperson can’t hold it back . . . A while ago, my … Read More “The Art Of Framing”
February 17, 2023
Bombproof marketing
In August 1980, the FBI encountered the largest and most complex bomb they’d ever seen. (Their words, not mine.) It … Read More “Bombproof marketing”
May 9, 2021
Why You Need A Niche
This is the twenty-first in a series of short essays I wrote as part of the Ship 30 for 30 program. You can … Read More “Why You Need A Niche”
May 5, 2021
The Power of Authenticity
This is the seventeenth in a series of short essays I wrote as part of the Ship 30 for 30 program. You can … Read More “The Power of Authenticity”
March 6, 2020
A Lesson in Brand Storytelling from the Movies
“The meaning of life is whatever you ascribe it to be.” Joseph Campbell Humans are hardwired to look for meaning in … Read More “A Lesson in Brand Storytelling from the Movies”